As one, the panel collectively groaned and laughed. During one Q&A session, a guy stood up and asked about the findings made in Subliminal Seduction.
BOOK SUBLIMINAL SEDUCTION SERIES
So what does the advertising industry have to say about subliminal advertising? As it happens, I took a series of advertising seminars earlier in my career with a panel of local ad executives. This comes from a time before digital computers, and should provoke anyone to ask "If they were that good then, what are they doing to us now?!?" The manipulation of our minds is more far reaching than even he could have guessed.
This is where you will miss the boat by not taking the information in this book seriously. Key has an uncanny insight into a subject that more people should become aware of. Why would commercial artists continue to do it if there were no evidence that it works? You have to understand psychology to appreciate that you can be manipulated by hidden messages in visual images.
I have studied subliminal techniques for 30 years. Just listen to what a few Amazon customers have said about Subliminal Seduction: Key's assertions have inspired whole college curricula dedicated to propagating the claim that the advertising industry systematically influences the public with subliminal advertising. Subliminal Seduction has been highly successful over the decades, spawning at least two sequels (though they contain much of the same material). Key took it to a whole new level, "exposing" advertising methods that he had envisioned or perceived on his own. Packard's book discussed ways advertisers might appeal to consumers' hopes, fears, and guilt. The magnum opus of subliminal advertising is a book written in 1974 by Wilson Bryan Key, Subliminal Seduction, inspired by Vance Packard's original 1957 book The Hidden Persuaders. Draping a bikini model across the hood of a Camaro is not subliminal advertising. In fact sexual imagery is all over advertising, but if you're able to perceive it, it's not subliminal and thus not part of this discussion. So, for any such message to be truly subliminal, it must not be consciously detectable. Subliminal means below the threshhold of conscious perception. In the second, sexual imagery is cunningly hidden within artwork to make it more compelling for no consciously discernible reason. In the first, a marketing message like "Drink Pepsi" is flashed on a screen so briefly that a person cannot consciously perceive it. Put on your 3D glasses and grab a seat in the theater - it's time for a wild ride through the psychological cinematic world of subliminal advertising.Īlleged subliminal advertising is said to take place in two forms.
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